Background

Konker Group, based in Exeter, UK, specializes in recruitment across four pillars: Built Environment, Sales & Marketing, Events, and Engineering & Technical. The company expanded rapidly, highlighting the need for effective sales training.

Challenge

Many recruiters lacked formal sales training. Ashley Heyworth, Brand Lead, needed to manage client work while training new hires. The team required structured, high-quality sales training to build confidence and improve skills.

Solution

Konker Group integrated the Air Sales Academy into their onboarding and training processes, focusing on:

• Effective lead generation
• Open-ended questioning techniques
• Objection handling and closing
• Role-playing real-life scenarios

Results

• Improved Confidence: Team members gained confidence through weekly training and practical role-play sessions.
• Higher Productivity: Employees demonstrated increased decision-making conversations, client meetings, and lead generation.
• Time Savings: With Air Sales Academy handling training, managers could focus more on their recruitment and operational duties.
• Knowledge Sharing: Employees shared insights with the broader team, fostering a culture of learning and collaboration.